Because of the efforts by dentists all over the world, most people now know that they should brush 2-3 times a day and floss daily. They also know that they need an annual check-up with their dentist as well as a bi-annual cleaning. Over time dentists and hygienists have been able to relay this information and make it ‘stick’.
It is likely that your dental practice probably spends a lot of time on patient education, both in the office during appointments as well as with your brochures, direct mail marketing, and with any online or social media marketing that you do. Have you started leveraging the potential of marketing in the area of teeth whitening? [Read more...]